Australia Rocks the Pier 2016
Australia Rocks the Pier is a concert held on Santa Monica’s iconic pier as part of the annual Twilight Dance Series – one of the largest and most successful free festival-style concert series in Southern California. 2016 marks the 32nd year of the concert series and the 7th Australia Rocks the Pier. The concert draws 10,000 cheering fans to the pier as contemporary Australian rock is showcased to an influential Californian audience. Previous Australian
performers have included Ben from Cut-Copy, the DMAs, Missy Higgins, Ben Lee, Kasey Chambers, Xavier Rudd and Jagwar Ma.
More than a promotion of contemporary Australian music in the US market, Australia Rocks the Pier is an end-to-end promotion of brand Australia, including, food, tourism, wine and film. It is a strong platform for any organisation keen to associate with, or trade on, Australian identity in Los Angeles.
The Australian Consul-General, in association with Ausfilm and APRA, hosts a VIP backstage reception attended by key Californian music and film executives, US media reps and tourism operators. The exclusive event showcases Australian food and wine to US buyers and highlights Australia as a luxury tourism destination.