Aussie Collective Curated by G'Day USA @ Westfield Century City
Celebrating its 15th year, G’Day USA debuted a month-long pop-up in the newly revamped Westfield Century City, showcasing Australian fashion and lifestyle brands. For the first time in 2018, G’Day USA hosted ‘Aussie Collective,’ an innovative pop-up store which featured quintessential Aussie brands that are expanding their presence in the United States.
With a strong synergy between Los Angeles and Australia, the store catered to jetsetters and locals alike, seeking out unique Australian fashion, fitness and beauty finds for the New Year. Open to the public during mall hours, Aussie Collective featured uniquely Australian items from a number of emerging and established brands including Elyptol, Gorman, Kirrikin, Swisse, Teamm8, Kip + Co, Incy, MJ Bale, Pared Eyewear, Vie Active and Wild Pony. The approximately 1,000-square foot retail space featured a variety of Australian born products including clothing, active wear, shoes and accessories, as well as home goods and beauty/wellness products.
Visitors to the store had the chance to win a uniquely Australian travel experience, curated by the award-winning family-owned Sirromet Winery. The lucky winner of the Sirromet Trip Experience Giveaway received an all-inclusive trip to Australia’s Gold Coast including luxurious accommodation, wakeboarding, wine tastings, V8 Supercar experiences, and much more.