Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel.
There’s nothing like the awe-inspiring moments you’ll find in Australia’s world-class eco-escapes, cities and experiences that are gateways to stunning landscapes, immersive nature and the friendliest locals.
When you travel around Australia, you don’t switch off, you switch on. You’re free to enjoy a unique lifestyle, make friends with the locals, immerse yourself in the landscape, and experience the world of nature. You’ll make a personal connection that will leave you feeling uplifted and full of life and you’ll take home a fresh perspective.
About Tourism Australia
Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel. Tourism Australia’s purpose is to increase the economic benefits to Australia of tourism, seeking to grow the overnight expenditure generated by tourism to as much as $140 billion by 2020. The organisation is active in around 30 key markets, including Australia, where it aims to grow demand for the destination’s tourism experiences by promoting the unique attributes which will entice people to visit. Tourism Australia’s activities include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and consumer research.
Crocodile Dundee Inspires New American Tourism Push
Today’s Super Bowl (the Big Game), the most watched television broadcast in the United States, kicked off a new A$36 million marketing push by Tourism Australia, aimed at supercharging the value of American tourism Down Under.
Supported by Qantas, American Airlines and Wine Australia and featuring appearances from some of Australia’s biggest celebrities, the campaign is the largest Tourism Australia has run in the United States since Paul Hogan’s famous Come Say G’Day ads more than 30 years ago. Celebrities featured include Chris and Liam Hemsworth, Hugh Jackman, Paul Hogan, Margot Robbie, Ruby Rose and Russell Crowe as well as American actor Danny McBride.